Friday, 15 January 2016

Assesment 2 - Step 3

Step 3

TriTornado Multi-Stage Hole Opener - Estimated Selling Price = $5000, Variable Cost =  $1666.66
Product Image 1
Contribution Margin = Sales Revenue - Variable Cost
=$5000-$1666.66
=$3333.34
 Product Image 1

Dual-Pot Sand Filter Type A - Estimated Selling Price = $100,000, Variable Cost $60,000

Product Image 1

Contribution Margin = Sales Revenue - Variable Cost
=$100,000 - $60,000
= $40,000


High-Voltage HVR/HVC Series - Estimated Selling Price = $350.00 -variable cost = $300.

Product Image 1

Contribution Margin = Sales Revenue - Variable Cost
=$350.00 - $325.00
=$25.00


While my company has a comprehensive list of a large number of their products, they do not provide a price for these products. This is because they manufacture and provide equipment to a very specialised industry that requires a lot of customisation of their products. To estimate the price I research products that have a similar function and made a rough average of these products.

All three of these products have a positive contribution margin, meaning that the sales are higher than the variable costs. In other words the positive contribution margin is the figure left over that is not used up by the variable costs and contributes to covering the cost of the fixed cost and so improving profit.

The contribution margin for each of these three products differs largely. This is because they produce a wide variety of products within this field that hold different characteristics. Tritornado multi-stage hole opener is for drilling , the Dual-Pot Sand Filter Type A is for removal, and the High-Voltage HVR/HVC Series is a power supply. As they have differing characteristics they will each have differing selling price due to the different variable costs that are associated to the characteristics of that product. These variable costs are costs that change with the level of activity, these will include the materials and required manpower that are associated with a specific item. So because the Tritornado multi-stage hole opener will require less and different materials and manpower than the Dual-Pot Sand Filter Type A it will require different variable costs for the different products. As the variable costs are different between them they require higher of lower prices to meet those variable costs.

So if the Tritornado multi-stage hole opener has the highest contribution margin, why would Hunter PLC not only produce this product? This is because doing this would only benefit the equity investors in the firm, who are seeking to maximise profits. While the firm may only have a select few major client's, that require a large range of equipment in their field. If they only have one product in an industry where a wide range of products is required, their client base will go elsewhere.


Constraints

The market constrain that is dominant for my company is the oil demand. Typically when there is a high demand for oil there is a high demand for the equipment and services to retrieve the oil and when there is a low demand for oil, the demand for my company's services lower. 

The resource constraint that my company would have to deal with is the cost of materials required to produce their equipment. Some of their electrical equipment is very high tech and requires rare earth elements. As this is a Bristish based company it would need to import these elements from China, which is the majority supplier on the planet. In addition to the large expense of these elements, Hunter PLC will have to deal with the exchange rate.

Thursday, 14 January 2016

Assessment 2 - Financial Statements

Assessment 2

Assessment 2

Step 1

Chapter 4: Analysing Financial Statements.

The introduction of this chapter left me with the mix feelings that come from delving into the unknown. While I have a basic understanding of each of my companies financial statements, the main terms in them and why they are used. My company Hunter PLC is enormous, with operations running all over the world and dealing with over a billion in cash flow. I was in no way able to look at my statements and understand how my company ticked, but Martin's advising in the introduction that interpretation of these statements may help us understand the past of the firm and predict it's future left excited to learn to look past what my company highlights for me and see the realities of the business.

4.1 How firms add value

The beginning of 4.1  opens with a solid statement that to find where the firm adds value, we must ignore dividends and focus on the firms free cash flow (FCF) and economic profit, which is the transfer of value within a firm. This FCF is pushed by two things cash flow from operations (C) and the net cash that is invested into a firm's operating assets (I). The more that is invested into operating assets the less FCF the firm will have, and the less value the firm is worth according to the discounted cash approach. I found this very difficult to wrap my head around. From what I gathered about my company they were investing heavily into their operations to meet the oil demand. Millions upon millions into operations that would vastly increase the assets and value of the firm. However, reading on I found that the main factor when looking at this cash flow is whether the profit from the investment will out way the cost of that investment. The more my companies on hand free cash flow that is invested in factories that produces mining equipment, the more it will be rewarded with a high return on that investment, from the additions sales they can make due to the increased assets. Therefore they are adding value by taking capital from investors and using it to generate even more of a return than the cost of the original capital.

4.2 Operating and financial activities

I feel as though this section is starting to come together for me. It reinforces the advantage of looking at your financial statements and separating them into two activities; operating and financial activities. To be honest when I look at my financial statements I have a general understanding of the title and sub headings but no idea of the profit drivers behind them. To me it's kind of like when I bought my car. Looking at it from the outside of my new car is like looking at my financial statements. I look at them and I can see what my company says what the financial worth is but it doesn't help me to understand the car itself. Opening up the hood and studying the engine is like looking at the operating activities. Only when you know how each part works individually and together can you understand how and why this thing cost so much as it did.

Coming to read about how I would restate my statement of changes in equity caught me a bit off guard. I began to feel well unprepared for what I had to do. For example I knew that the value of equity from the previous periods balance sheet, plus the earnings for the current period from the income statement should equal the value of the equity from the current balance sheet, but mine did not add up. However using Martin's example I slowly realised that the difference was made up from the consolidated statements of comprehensive income, which my firm summarised under other comprehensive income found in the statement of changes in equity.

4.3 Restate two key financial statements

Having gone over the previous section and relating it to my own statement of changes in equity, I felt a lot more confident entering this new section and taking a look at my balance sheet and how I would restate it into my restated statements of financial position.

Martins advising us to separate a firm's operating and financial assets and liabilities by printing out the balance sheet and marking an O for operating and F for financial next to each item was a well received. I couldn't help be feel a little annoyed I didn't think of it first though, as it is a organising tactic I use at work. Part of my job is to sort through lists of residential and development sales and mark which we can use as sales evidence. I print these lists off and mark the usable ones and whether it is residential or development. This stops me from entering the same figures twice, and saves a considerable amount of time.

Originally I thought that restating my cash and cash equivalents into financial assets was the obvious move, I didn't really think about it. However, Martin makes it obvious that it could either be financial or operational. Firms need a portion of it's cash to use in it's day-to-day operations, such as cash registers, in this case it is an operating asset. It also needs to hold it's cash balances and store it with a bank, this makes it a financing asset. The easiest way for me personally to look at it, is to compare it to my own two bank accounts. The first one is my access account. I place a small portion in it from my pay, to use for my operating use. Fuel for my car so I can get to work. Stationary so I can work on my university assignments. It operating, because I would not be able to continue with my day-to-day activities without. The second is my savings account. This cash I do not use at all and store it away for future use, a potential trip overseas most likely. This is a finance asset.

4.4 Profitability and efficiency.

The beginning of this section to me was interesting, and the basics behind it made sense right away, which was a nice for change. I believe this is because of my understanding of my work and it's competition. My work charges a smaller fee than it's competitors at the same quality and with a shorter turn around for a residential valuation report. Because we will earn a lower amount for a single report, we make less profit for each dollar of sales. However, because our clients will provide us with far more work and because we are quicker at getting the report back to them we can handle more of it. Combined with the resources we use are the same cost as our competition we make more overall sales for each dollar we have invested in the company, making us far more efficient.  

I honestly started to get a bit confused from this point onwards as it was unfamiliar. The advantage I had with the topics discussed before this point was that I was comparing it with the relevant points of my assessment  I'm certain it will come together when applying it to my statements.




Step 2

Overall I feel like I didn't have too much trouble completing my financial statements. There wasn't many occasions where I was stopped in my tracks. The original and restated balances match, so I feel mostly feel confident. there is a small part of me that says that because it was easier than I thought I must have missed something.

Separating the headings into operating and financial headings was fairly straight forward. I found that the notes in my annual reports help in some cases in which I struggled. When struggling I also compared my statements to a large number of other examples of restated financial reports. The exemplars, Martins chapter, week 6 lecture. The assessment 2 forum was a great resource to compare and ask for help. A few people where very quick to respond to my post asking for help. Comparing the exemplars was a great way to find the best option of laying out my statements, in a way that made it easy to see the separate and compare the assists and also total them together.  

I did feel quite a bit of pressure working on my restated statement of financial performance. It was a little more complicated than the rest of the statements, and when I completed it my bottom line did not match the bottom line from the original statement by a huge margin. After staring at the these numbers for a couple of hours I finally came to realise it was attributed by two small errors. The first was that I did not copy over the 'from continued operations' heading from my income statement. For whatever reason I assumed that 'from continuing operations' and 'from discontinued operations' was simply a breakdown the 'profit for the year' heading. When I copied this over the spreadsheet updated and came close to matching up my bottom lines. The second mistake I made was in my taxation calculations. I calculated the correct tax benefit, however when calculating the tax expense I added the tax benefit to the tax reported instead of subtracting it. Which was silly because the whole point was to distribute the tax between operating and financial. Once I simply changed the plus to a minus in the calculation, the spreadsheet adjusted and the bottom line matched the original bottom line (much to my relief).


I'm very stubborn and prefer to handle most problems on my own, but after struggling with these two problems for a couple of hours I relented and posted my woes on the forum. It was late so I ended up figuring it out before my classmates had a chance. However, William and Beverly where both kind enough to have a look anyway and confirm everything was in order.